Careers at UniSC

• Marketing and Communications | Sunshine Coast Campus, Sippy Downs
• Level 7, $99,285- $108,534 p.a., plus up to 17% employer superannuation
• Full-time, fixed-term appointment 2 years

The Opportunity

Join UniSC as a Performance Media Specialist and play a pivotal role in optimising our digital marketing strategy. You’ll develop and implement advanced tagging strategies to ensure precise data collection, harness first-party data to craft targeted audience segments and utilise sophisticated analytics to measure and enhance campaign performance. You'll be part of a dynamic team driving data-driven marketing campaigns across customer database platforms and digital advertising initiatives. This role demands a blend of deep technical expertise in tag management, data privacy, CRM systems, and digital ad platforms, alongside strong analytical and communication skills to elevate our marketing impact and drive exceptional business results.

You will

• develop and manage innovative tagging strategies to ensure flawless data collection;
• harness the power of first-party data to create highly targeted audience segments;
• utilise cutting-edge analytics to measure and report on campaign performance;
• activate dynamic marketing campaigns within customer database platforms to drive engagement; and
• seamlessly align marketing initiatives with digital advertising efforts for cohesive and powerful results.

About you

You’re a digital marketing expert who effectively uses data to drive strategy. Our ideal candidate excels at developing and managing tagging systems for precise data collection, ensuring compliance with privacy regulations. You're skilled at leveraging first-party data to create targeted audience segments, working with IT teams to improve data processes, and integrating various data sources for better insights. Your analytical skills help you design frameworks for tracking and measuring campaign performance, generating useful insights, and providing detailed reports to stakeholders. In digital advertising, you plan, execute, and optimise campaigns across multiple channels, keeping up with the latest trends and technologies to ensure effective campaign performance. If you’re ready to contribute your expertise, we’d love to have you join our team.

You will possess:

• Proficient in tag management systems and digital analytics tools.
• Strong knowledge of data privacy regulations and best practices.
• Experienced with CRM platforms and customer database management.
• Exceptional analytical skills for interpreting complex data and generating actionable insights.
• Strong problem-solving skills with a proactive approach to identifying and resolving technical issues.
• Strong project management skills, able to prioritise and manage multiple tasks simultaneously

UniSC is an equal opportunity employer, committed to diversity and inclusion. We encourage applications from all backgrounds, including those with disabilities, women in STEM, First Nations Peoples, and individuals of diverse cultures, genders, abilities, and experiences. We value achievement relative to opportunity and encourage your commentary on your achievements in this context. For additional support during the application process, please contact us at unisc-careers@usc.edu.au or call +61 7 5430 2830.

Position Description:  Performance Media Specialist L7.pdf

To be eligible to apply you must have legal work rights in Australia.

All applications must be lodged through the Careers at UniSC website.

UniSC does not accept unsolicited applications. For agency inquiries, contact unisc-careers@usc.edu.au

Applications for this position close midnight, Monday 15 July 2024.

Your completed application must include:

• a resume, and a response to selection criteria. Noting that within the application form, we will request a statement addressing each of the selection criteria contained within the position description.

Further information regarding how to prepare your application is available on our website: Join our team

We would love the opportunity to get to know you better, but we know it works both ways. To get to know a little more about us, visit us at: Welcome to UniSC and LinkedIn Life

Have questions or want to know more? For a confidential discussion, please contact:

Dan Trebble
Associate Director, Digital Marketing
Telephone: 07 5456 5585
Email: dtrebble@usc.edu.au

Discover UniSC

We're all about doing work that matters, connecting with great people, and being part of an incredible journey. We’re not the biggest university. But we’re growing every day, and doing big things. Like ground-breaking research, championing sustainability, producing gold-winning athletes and award-winning alumni.

We're one of the fastest growing universities in Australia, growing to over 2,000 people across 5 campuses in South East Queensland.

Teaching excellence is at the heart of what we do, and our commitment to sustainability is integrated into our teaching, research, and daily operations. Our research tackles the most pressing challenges of our time, with 26 research fields ranked at or above world standard according to the Excellence in Research for Australia Rankings. At UniSC you will have the opportunity to contribute to the educational landscape for future generations.

We foster a collaborative and supportive environment, encouraging continuous professional development and providing resources to enhance your career. We recognise and value the contributions of each team member to our culture and success. We're not afraid to be different, and we're looking for people who share our values and want to be part of a team that is working together to improve our local and global challenges.

Our Culture & Benefits:

• Our collaborative, passionate and welcoming culture is what really sets us apart.
• Modern teaching & research facilities.
• Professional development and career pathway opportunities.
• We are a proud recipient of the prestigious Athena SWAN Bronze Award, granted as part of the Science in Australia Gender Equity (SAGE) initiative.
• Flexible work arrangements & generous leave options.
• Salary packing options + 17% Super.
• EAP, fitness passport & discounted private health.